Enquirer Consulting Group

Plus One Robotics Buyer Map

Jason | Plus One Robotics | October 2026

As of 15 Oct 2026

Plus One Robotics sells AI vision for robotic parcel induction, depalletizing and palletizing, with remote people in the loop to clear the edge cases, delivered as turn-key work cells and through integration partners.

This page maps the kinds of organizations that run the warehouses and distribution centers those cells go into, roughly how many there are, and who usually signs off on a work cell at each.

It is a read of your market from the outside, not a view of your pipeline.

Where your buyers sit

Groups drawn from the operations your own site describes, counted as US firms and banded on purpose. A firm can run many sites, and many firms in each group are too small to buy a cell.

GroupOrganizations in the USUnder 20 staff20 to 99100 to 499500 or more
Parcel, courier and express delivery hubsabout 6,100about 4,100about 1,600about 280about 25
Third-party logistics and general warehousingabout 6,800about 3,600about 1,200about 850about 1,100
E-commerce and mail-order sellers running their own fulfillmentabout 54,000about 50,000about 2,600about 620about 440
Grocery wholesale distributorsabout 13,000about 11,000about 1,300about 400about 280
Medical supply and MRO supply distributorsabout 14,000about 12,000about 1,500about 440about 310
Farm supply wholesalers and animal feed producersabout 5,800about 4,500about 820about 300about 150

US firm counts by industry code, banded deliberately.

Who usually signs off

A work cell is a capital purchase that lands on a live dock or sort line, so the decision is shared between the person who owns the floor and the person who owns the automation plan.

GroupUsually signs offUsually shapes the decision
Parcel and express hubsVP of Operations, Director of Hub OperationsDirector of Engineering, Automation Manager
Third-party logisticsVP of Operations, General Manager of the siteDirector of Solutions Design, Director of Continuous Improvement
E-commerce fulfillmentVP of Fulfillment, Director of Distribution Center OperationsDirector of Automation, Director of Engineering
Grocery wholesaleVP of Distribution, Distribution Center General ManagerDirector of Engineering, Safety Manager
Medical and MRO supplyVP of Supply Chain, Director of DistributionDistribution Center Manager, Operations Excellence lead
Farm supply and feedPlant Manager, VP of OperationsMaintenance and Engineering Manager, Safety Manager

What each group is buying

Parcel hubs and e-commerce fulfillment centers buy induction: steady pick rates on mixed parcels, poly bags and mailers onto a sorter, with fewer exceptions and fewer people on a repetitive, high-strain station.

Third-party logistics firms buy flexibility. Their customer mix changes, so a cell that handles new package types without fresh engineering and can move with the layout fits how they win and lose contracts.

Grocery, medical, MRO and farm supply distributors buy depalletizing for mixed and rainbow pallets, where the case mix keeps growing and manual breakdown is the bottleneck and the injury risk.

Who else is in the room

RoleWhy they matter
Chief Financial Officer or finance leadApproves the capital request and reads the payback case
Environmental Health and Safety leadBacks the case where repetitive lifting drives injuries and turnover
Human Resources or site staffing leadFeels the labor shortage first and can speak to hiring cost
Systems integrator already on siteOften brings the cell into the project and installs it

Ten people to start with

The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 15, 2026.

NameRoleCompanyWhereEmailPhone
Daniel CobbDirector, Hub OperationsOnTracColumbus, OHdcobb@ontrac.com+1 800 334 5000
Olena SteigmanVP, AutomationGXO LogisticsPompano Beach, FLolena.wilson@gxo.com+1 203 489 1287
Ryan ZelnisSenior Director, Automation EngineeringDHL Supply ChainColumbus, OHryan.zelnis@dhl.com+1 614 865 8500
Jimal MillerSVP, DistributionNFIBolingbrook, ILjimal.miller@nfiindustries.com+1 877 634 3777
Brent YoderVP, Fulfillment OperationsChewyIndianapolis, INbyoder@chewy.com+1 786 320 7111
Andrew NortonDirector, Supply Chain EngineeringLowe'sHuntersville, NCandrew.norton@lowes.com+1 704 758 1000
Joseph SoliminiSenior Director, Supply Chain EngineeringKrogerCincinnati, OHjoseph.solimini@kroger.com+1 513 762 4000
Nav VeluswamyDirector of AutomationCardinal HealthMansfield, TXnav.veluswamy@cardinalhealth.com+1 614 757 5000
Derek DellingerDirector, Warehouse AutomationPepsiCoDallas, TXderek.dellinger@pepsico.com+1 914 253 2000
Kevin SartainDirector of Automation, North AmericaKimberly-ClarkEvans, GAksartain@kcc.com+1 972 281 1200

Where to start

Go to the floor owners your partners are not yet in front of

Your site says you sell with integrators and robot makers and help them find opportunities. A direct line into operations and engineering leaders at mid-size distributors gives your partners qualified projects to deliver, instead of waiting for them to surface their own.

Lead with the turn-key depalletizing cell at the distributors below the largest tier

A pre-engineered, portable cell with no custom engineering and a published starting price fits grocery, medical, MRO and farm supply distributors who have never had a custom depalletizing project scoped. Those buyers are the ones a demo request route rarely reaches on its own.

Open on labor and safety, not on robots

Your site leads with repetitive, high-risk tasks, turnover and people kept in the loop. Opening with site leaders on staffing and injury cost at induction and pallet breakdown starts a conversation they already have every week, ahead of their peak season.

Built from public federal registries and the company's own website, counts banded deliberately.

If a walk-through is useful, pick a time at cal.com/ecg.

Prepared by Ben Beattie, ben@enquirerconsulting.com.