Enquirer Consulting Group
Plus One Robotics Buyer Map
Jason | Plus One Robotics | October 2026
As of 15 Oct 2026
Plus One Robotics sells AI vision for robotic parcel induction, depalletizing and palletizing, with remote people in the loop to clear the edge cases, delivered as turn-key work cells and through integration partners.
This page maps the kinds of organizations that run the warehouses and distribution centers those cells go into, roughly how many there are, and who usually signs off on a work cell at each.
It is a read of your market from the outside, not a view of your pipeline.
Where your buyers sit
Groups drawn from the operations your own site describes, counted as US firms and banded on purpose. A firm can run many sites, and many firms in each group are too small to buy a cell.
| Group | Organizations in the US | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Parcel, courier and express delivery hubs | about 6,100 | about 4,100 | about 1,600 | about 280 | about 25 |
| Third-party logistics and general warehousing | about 6,800 | about 3,600 | about 1,200 | about 850 | about 1,100 |
| E-commerce and mail-order sellers running their own fulfillment | about 54,000 | about 50,000 | about 2,600 | about 620 | about 440 |
| Grocery wholesale distributors | about 13,000 | about 11,000 | about 1,300 | about 400 | about 280 |
| Medical supply and MRO supply distributors | about 14,000 | about 12,000 | about 1,500 | about 440 | about 310 |
| Farm supply wholesalers and animal feed producers | about 5,800 | about 4,500 | about 820 | about 300 | about 150 |
US firm counts by industry code, banded deliberately.
Who usually signs off
A work cell is a capital purchase that lands on a live dock or sort line, so the decision is shared between the person who owns the floor and the person who owns the automation plan.
| Group | Usually signs off | Usually shapes the decision |
|---|---|---|
| Parcel and express hubs | VP of Operations, Director of Hub Operations | Director of Engineering, Automation Manager |
| Third-party logistics | VP of Operations, General Manager of the site | Director of Solutions Design, Director of Continuous Improvement |
| E-commerce fulfillment | VP of Fulfillment, Director of Distribution Center Operations | Director of Automation, Director of Engineering |
| Grocery wholesale | VP of Distribution, Distribution Center General Manager | Director of Engineering, Safety Manager |
| Medical and MRO supply | VP of Supply Chain, Director of Distribution | Distribution Center Manager, Operations Excellence lead |
| Farm supply and feed | Plant Manager, VP of Operations | Maintenance and Engineering Manager, Safety Manager |
What each group is buying
Parcel hubs and e-commerce fulfillment centers buy induction: steady pick rates on mixed parcels, poly bags and mailers onto a sorter, with fewer exceptions and fewer people on a repetitive, high-strain station.
Third-party logistics firms buy flexibility. Their customer mix changes, so a cell that handles new package types without fresh engineering and can move with the layout fits how they win and lose contracts.
Grocery, medical, MRO and farm supply distributors buy depalletizing for mixed and rainbow pallets, where the case mix keeps growing and manual breakdown is the bottleneck and the injury risk.
Who else is in the room
| Role | Why they matter |
|---|---|
| Chief Financial Officer or finance lead | Approves the capital request and reads the payback case |
| Environmental Health and Safety lead | Backs the case where repetitive lifting drives injuries and turnover |
| Human Resources or site staffing lead | Feels the labor shortage first and can speak to hiring cost |
| Systems integrator already on site | Often brings the cell into the project and installs it |
Ten people to start with
The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 15, 2026.
| Name | Role | Company | Where | Phone | |
|---|---|---|---|---|---|
| Daniel Cobb | Director, Hub Operations | OnTrac | Columbus, OH | dcobb@ontrac.com | +1 800 334 5000 |
| Olena Steigman | VP, Automation | GXO Logistics | Pompano Beach, FL | olena.wilson@gxo.com | +1 203 489 1287 |
| Ryan Zelnis | Senior Director, Automation Engineering | DHL Supply Chain | Columbus, OH | ryan.zelnis@dhl.com | +1 614 865 8500 |
| Jimal Miller | SVP, Distribution | NFI | Bolingbrook, IL | jimal.miller@nfiindustries.com | +1 877 634 3777 |
| Brent Yoder | VP, Fulfillment Operations | Chewy | Indianapolis, IN | byoder@chewy.com | +1 786 320 7111 |
| Andrew Norton | Director, Supply Chain Engineering | Lowe's | Huntersville, NC | andrew.norton@lowes.com | +1 704 758 1000 |
| Joseph Solimini | Senior Director, Supply Chain Engineering | Kroger | Cincinnati, OH | joseph.solimini@kroger.com | +1 513 762 4000 |
| Nav Veluswamy | Director of Automation | Cardinal Health | Mansfield, TX | nav.veluswamy@cardinalhealth.com | +1 614 757 5000 |
| Derek Dellinger | Director, Warehouse Automation | PepsiCo | Dallas, TX | derek.dellinger@pepsico.com | +1 914 253 2000 |
| Kevin Sartain | Director of Automation, North America | Kimberly-Clark | Evans, GA | ksartain@kcc.com | +1 972 281 1200 |
Where to start
Lead with the turn-key depalletizing cell at the distributors below the largest tier
Open on labor and safety, not on robots
Built from public federal registries and the company's own website, counts banded deliberately.
If a walk-through is useful, pick a time at cal.com/ecg.
Prepared by Ben Beattie, ben@enquirerconsulting.com.